We started with a simple, honest approach to sustainability - to reduce single-use plastic waste by reimagining cups and bottles.
Now, it’s our mission to create lifestyle solutions that are built to last and great for the planet. To achieve this, we create beautifully-designed, functional and multi-award-winning products that you’ll love to use, and re-use, over and over and over again.
We want to empower people to make simple, sustainable choices every day. Because together we can move toward a better, greener future.
And to be frank, we need to.
The frank green Origin Story
frank green was officially born in 2014... but the idea for it has been around since the 90s. Our founder, Benjamin Young, used to play down by the river near his house every afternoon, fishing, skipping stones and feeling like huckleberry finn. But whenever it rained, ben’s paradise was ruined, as thousands of plastic water bottles and cups came pouring down the river and onto the beach. He was shocked when he learned that every single piece of plastic ever made still exists today. He knew it would continue to ruin special places like his river — unless we stop making it.
Fast forward 20 years and Ben was working as an executive, overseeing some of Australia’s largest mergers, when he realised something: He was now in a position to do something about the problem that had bugged him since childhood. He could use his years of devising and implementing business strategies to help solve the plastic crisis. And he was going to start by inventing a reusable coffee cup.
When he told his colleagues about his idea, they told him he was dreaming. They said nobody would ever use it because disposable was too convenient. Proving them wrong became Ben’s number one goal for the next three years. He knew that if he could create something that looked beautiful and desirable, that created a better drinking experience for the consumer, that would save cafes money and that could be popped in a bag and washed once at home — he knew people would choose it over a disposable cup.
His design was steeped in research, meticulously refined and in the end, multi-award-winning. Our iconic reusable cups and bottles are now sold around the world and are beloved by millions. And Ben’s obsession to stop the use and manufacture of all single-use plastic products has only grown.
Today, frank green exists to create sustainable solutions to the single-use plastic problem. We make beautifully designed and innovative products that people love to use, over and over and over again.
Because all kids deserve to feel like huckleberry finn. By using frank green products, we will create a future where they can.