Parley x frank green, officially partners!
We’re thrilled to officially announce our ongoing, long-term partnership with global environmental organisation Parley for the Oceans! A timely announcement, given the beginning of Plastic Free July and both of our commitment to the elimination of single-use plastic, the environment and of course the ocean and our waterways.
Connected through our purpose driven missions, together we'll raise awareness and education on ocean conservation and preservation globally. We’ll support individuals and organisations around the world in their goal to take direct action against the use and production of plastic pollution and inspire enduring environmental awareness. We’re pretty excited!
Wondering what that looks like?
Our partnership will deliver projects focused on community education, plastic interception, material science and eco-innovation. To date, Parley Australia has protected over 14m square meters of beach and coastlines, diverting over 100,000 kgs of waste from Australian coastal ecosystems through over 350 clean ups and with the help of over 6,000 volunteers!
Parley’s Australian team, based in Cairns, operates along the Great Barrier Reef and beyond to conduct cleanups, conservation and education — working in some of the most remote and fragile ecosystems on the continent.
Their most recent and largest expedition was to Cape York Peninsula directly working on the Northern Great Barrier Reef, which encompasses over 40% of the Great Barrier Reef’s coral reef. The coastal clean up saw 40 volunteers camping off-grid resulting in removal of 5.5 Tonnes of plastic over just eight days! How amazing is that?
In good company
We’re proud to join a group of renowned corporate partners of Parley. Other corporate partners of Parley include Adidas and Dior, which are great collaborations that demonstrate the intersection between innovation, creativity and design. We think we’re in pretty good company here and couldn’t be more honoured.
Why was this partnership important to frank green?
We’re over the moon to officially be partners with Parley for the Oceans and this elation comes from our founder’s passion. Ben Young, our founder, says “frank green exists to only create stylish sustainable solutions to the single-use plastic crisis through the design of beautifully designed and premium reusable products. In fact, we aim to make sustainability irresistible!
“This commitment extends to restoring and preserving the ocean from the devastating impact of single-use plastics. And to be frank, we need to. It’s expected that by 2050 there will be more plastic than fish in our oceans. There is already 50% and that’s unacceptable.”
“In partnership with our community, frank green has already raised tens of thousands of dollars for Parley through donations at cart and contributions through the sales of our beloved reusables. We can't wait to take it to the next level working hand-in-hand with Parley to deliver on our missions.”
Cyrill Gutsch, Founder & CEO, Parley for the Oceans said that, “Parley is proud to partner with frank green on this mission to help shift mindsets, behaviors and work together to strategically create new systems, while cleaning up the beautiful coastal environments of Australia. We all have a role to play. We look forward to inspiring positive change and action with this new partnership.”
