10 Minutes With Our Creative Director

Inspiration is everywhere and style is at the core of everything we do at frank green. Style is a bit of a loaded word as people often use style and fashion interchangeably, but they are actually quite different. Style is enduring and transcends fashion. It’s also how we carry ourselves and treat each other. The new limited edition colours are a reflection of what I have been seeing in the world every day, from different cultures, right down to the runways where these colours have become a staple. Our customers are always asking for colours we don’t yet have and it’s so much fun listening to them and bringing them to life.

Colour can be hugely important to us as human beings - our ability to sense it, interpret it and to be simply surrounded by it - it’s everywhere we exist. I’m endlessly fascinated with colour theory and how it can affect our mood and change our perception of a situation, place or even time of day. The range itself gives me the ability to express myself in ways I haven’t been able to previously which I find incredibly exciting.

People love choice, and colour is at the very heart of that for our customers. Their ability to mix and match in new and unexpected ways enables them to personalise each product and make it a reflection of who they are - and be sustainable at the same time! We love that being sustainable and looking great don’t have to be mutually exclusive!

Emotion is such a key aspect of who we are and underpins every campaign we undertake - choosing the perfect colour taps into emotion in a way that we wanted to create four unique ‘worlds’ that paint a picture of what each of the colours could represent - a choose your own adventure!